Your brand deserves more than a logo — it deserves a thoughtful, strategic identity that reflects the heart of your equine-focused business. Our Semi-Custom Brand Identity Design offers the perfect balance of beauty, strategy, and efficiency — ideal for those who are drawn to one of our pre-designed concepts and wish to make it their own.
At Equiluxe, we craft strategy-driven designs that go beyond simply “looking good.” Every element of your semi-custom identity is intentionally created to engage your audience, build trust, and help your business stand out with elegance and purpose.
With a focus on timeless, meaningful details and a collaborative approach, this service allows you to choose a design you love and tailor it to your unique business — without starting entirely from scratch.
Our Design Philosophy
At Equiluxe, we believe that great design is equal parts beauty and strategy. Even within our semi-custom offering, your brand identity is crafted with intention, clarity, and purpose — ensuring it not only captivates your audience but also works effectively for your business.
We believe in the power of simplicity and elegance; that a well-considered, restrained design speaks louder than a busy, over-complicated one. Each semi-custom concept is carefully designed to be both distinctive and versatile, ready to reflect your story in a refined and professional way.
Our process is collaborative yet efficient — helping you find a design that resonates and tailoring it to suit your name, colours, and brand personality, while preserving the integrity of the pre-designed concept you’ve chosen.
What’s Included
Your investment includes everything you need to bring your semi-custom brand to life:
Comprehensive Brand Discovery Workbook — to uncover your vision, values, and goals.
Creative Direction — starting from your chosen semi-custom concept and tailoring it to suit you.
Full Logo Suite — featuring primary and secondary logo variations for versatile use.
Curated Colour Palette — thoughtfully chosen to convey the right mood and appeal.
Tailored Font Pairings — to complement your brand voice and style.
Brand Guidelines — a detailed guide to ensure consistency across all platforms.
With this service, we willcustomise the text, font pairings, colours, and basic layout of the chosen concept to suit your business. The pre-designed pictorial element of the logo and its core illustration or symbol remain unchanged to preserve its integrity and aesthetic.
We’re a great fit if you:
Value clear, intentional design that communicates your message effectively.
Appreciate custom, hand-crafted or hand-drawn details.
Desire thoughtful, personal design that reflects your unique business story and goals.
Understand that good design is an investment and are committed to the process.
Are open to collaboration and trust the creative expertise we bring to your project.
Appreciate elegant, timeless design — and understand that simplicity and restraint can be powerful.
We may not be the right fit if you:
Are primarily looking for the lowest price.
Need an overnight turnaround.
Want to exactly replicate or heavily reference an existing design.
Prefer to dictate every design detail rather than collaborating on a strategic vision.
Are unable to dedicate the time needed to complete the Brand Discovery process and provide feedback.
Expect to cram as many elements, icons, and details as possible into your logo, resulting in a cluttered and over-complicated design.
Additional Information
Requests or revisions beyond the scope of the included package are welcomed and charged at an hourly rate of $90.00.
Once you complete your purchase, you’ll be able to download your Semi-Custom Brand Discovery Workbook immediately. After you return the completed workbook, we’ll review it to ensure we’re the right creative partner for your project. Once confirmed, you’ll receive your contract to sign, and we’ll begin crafting your brand identity with care, strategy, and intention.
Please be sure to note which Semi-Custom Design you would like to purchase when proceeding through checkout.
Semi-Custom Brand Identity Design
Client will ensure that all required consents, as applicable, have been obtained prior to performance of the Services, including any consents and applicable commercial licenses required from Professional Photographers for the use of their images, along with the obtaining of High Resolution files. Client understands any and all repercussions of not obtaining permission and/or High Resolution files will fall on the Client.