Your brand deserves more than a logo — it deserves a strategy, a story, and a visual presence that truly reflects the heart of your equine-focused business. At Equiluxe, we craft strategy-driven designs that go beyond simply “looking good.” Every element is designed to not only be aesthetically beautiful, but to work effectively — engaging your audience, building trust, and driving results.
With a focus on bespoke, meaningful details and timeless elegance, we create brand identities that resonate deeply with your audience and help your business stand out with purpose.
 
Our Design Philosophy
At Equiluxe, we believe that great design is equal parts beauty and strategy. We don’t just create something that looks good — we craft brand identities with intention, clarity, and purpose, ensuring they not only captivate your audience but also work hard for your business.
We believe in the power of simplicity and elegance; that a well-considered, restrained design speaks louder than a busy, over-complicated one. Every element we create is meaningful and deliberate, designed to tell your story, reflect your values, and stand the test of time.
Our process is collaborative, thoughtful, and tailored — rooted in uncovering what makes your business unique and translating that into a visual identity that feels both personal and professional. If you’re seeking a brand that’s authentic, timeless, and effective, you’re in the right place.
 
What’s Included
 
Your investment includes a complete, guided experience to bring your brand to life:
Comprehensive Brand Discovery Workbook — to uncover your vision, values, and goals.
Creative Direction — including two unique initial concepts for you to choose from.
Full Logo Suite — featuring primary and secondary logo variations for versatile use.
Curated Colour Palette — thoughtfully chosen to convey the right mood and appeal.
Tailored Font Pairings — to complement your brand voice and style.
Brand Guidelines — a detailed guide to ensure consistency across all platforms.
 
 
We’re a great fit if you:
 
Value clear, intentional design that communicates your message effectively.
Appreciate custom, hand-crafted or hand-drawn details.
Desire thoughtful, personal design that reflects your unique business story and goals.
Understand that good design is an investment and are committed to the process.
Are open to collaboration and trust the creative expertise we bring to your project.
Appreciate elegant, timeless design — and understand that simplicity and restraint can be powerful.
 
 
We may not be the right fit if you:
Are primarily looking for the lowest price.
Need an overnight turnaround.
Want to exactly replicate or heavily reference an existing design.
Prefer to dictate every design detail rather than collaborating on a strategic vision.
Are unable to dedicate the time needed to complete the Brand Discovery process and provide feedback.
Expect to cram as many elements, icons, and details as possible into your logo, resulting in a cluttered and over-complicated design.
 
 
Additional Information
Requests or revisions beyond the scope of the included package are welcomed and charged at an hourly rate of $90.00.
 
Once you complete your purchase, you’ll be able to download your Brand Discovery Workbook immediately. After you return the completed workbook, we’ll review it to ensure we’re the right creative partner for your project. Once confirmed, you’ll receive your contract to sign, and we’ll begin crafting your brand identity with care, strategy, and intention.